The Indian education system has made notable contributions in the commonly pursued fields like BDS/MBBS, Engineering, Finance, Law, and other such professions.
However, in recent years, there has been a shift toward media studies and careers that encompass the field of media. This can be attributed to the boom of social & digital media across the world.
In fact, Mr. Anil Pant, MD & CEO, of Aptech Ltd, states that the Media & Entertainment (M&E) industry in India currently stands where the IT sector was two decades ago. He further goes on to state that the Media & Entertainment Sector is set to create 3 Lakh Jobs per year, 10 years from now.
Keeping this in mind, a Bachelor of Arts in Multimedia & Mass Communication (BAMMC) degree has become a preferred choice for a lot of students who want to enter the fast-paced field of Mass Media.
The BAMMC course was popularly known as BMM or Bachelor of Mass Media and was rebranded and upgraded by the University of Mumbai in the year 2018. This was done in order to meet the demand for multimedia & mass communication specialists in the country.
One of the key highlights of the BAMMC course is that it offers a diverse range of career options.
In this article, we will cover all the fields that you could get access to after completing a BA Multimedia & Mass communications degree.
Careers in the Field of Advertising
If you have a creative mindset, possess excellent communication skills, and love to pitch ideas, and are good at coordination, then there are several job opportunities that you could apply for within the field of advertising.
a.) Social Media Marketer
This is by far one of the most in-demand jobs in the industry at the moment. The BAMMC course teaches you modules of social media marketing and the projects and assignments within the course are perfect to hone your marketing skills.
Most agencies hire social media marketers with excellent written and oral communication skills and you can definitely apply for this position after you have completed your course.
In fact, at St Pauls Institute of Communication Education for Women, a lot of our students are interning as social media interns at various agencies, in order to build their portfolio
b.) Content Writer
As a content writer, you will be creating content for brands, in the form of website articles, whitepapers, sales newsletters, research papers, & so on. Excellent written communication skills are needed to thrive in this industry.
c.) Digital Marketer
Digital marketing has witnessed a huge boost over the past 10 years and the demand for digital marketing experts is only going to increase as technology and digital innovation keeps increasing.
After completing your BAMMC degree, you can apply as a digital marketing intern and gain on-the-job experience until you rise in the ranks.
Digital marketers need to know about social media, content marketing, analytics, email marketing, and so on. Fortunately, as part of the BAMMC course, you will be thought about each of these concepts.
d.) Client Servicing
Client Servicing executives are usually employed by advertising agencies. They are the bridge between the client and the agency’s internal department.
To enter the field of client servicing, you need to understand concepts of advertising, possess excellent communication skills, and understand how to manage cordial relations between the client and the agency
e.) Copywriter
As a copywriter, you will be creating taglines, content, sales pitches, product descriptions, email subject lines, writing ads for TV, Print & digital mediums, and so on.
It is a very profitable niche to be in, and if you’re creative & possess excellent written skills, you should surely consider this as a profession.
Careers in the field of Journalism
Interest in the field of journalism as a career has been gaining a lot of popularity especially since the past 10 Years in India. Journalism as a profession is considered as one of the most respectable jobs to have in India.
So what can you expect in the field of Journalism?
Journalism as a field is profound, it involves gathering and presenting news by using varied means of mass media.
You can choose your specialization depending on your interests. A few of the popular beats in journalism are politics, crime, entertainment, finance, and sports.
You can also choose to work either in print, broadcast, or digital journalism. However considering the rise of digital media, no matter which field you choose, you may have to work with various forms of digital platforms as a journalist.
By no means is journalism an easy profession, you need to have an investigative mind, excellent written and oral communication skills, and not hesitate to travel whenever required.
Fortunately, there are several renowned institutes and media colleges that can help you hone these skills, and pursuing a BAMMC course will surely set you on the right track to becoming a journalist.
Careers in the Field of Public Relations
A lot of people confuse public relations with advertising but there is a huge difference between the two fields.
While advertising refers to paid promotions and campaigns, Public Relations involves earned media. It’s the strategic communication of your brand between your organization, stakeholders, and customers, with the aim of building a positive reputation among the masses.
A good PR team is required not just for brands and organizations, but also for individuals such as celebrities, politicians, business owners, and so on.
This profession requires you to maintain a good relationship with media and advertising companies and also come up with plans in case of crisis management issues.
Other Media Careers that you will get access to after pursuing BAMMC
While Journalism, Advertising & Public Relations are the primary categories in the field of Media that you can apply for after completing your BA in Multimedia & Mass Communication degree, there are a few other professions that you can also apply for, they are as follows:
Photography
For students who can see creativity through the eye of a lens, photography is a field that they might find extremely interesting.
The Bachelor of Multimedia & Mass Communication degree, especially at St Pauls Institute of Communication Education for Women, prepares you in the field of photography
It is in fact a part of the course syllabus. The subject teaches you the basic skills required to be successful behind the camera.
Amateur photographers can start their careers in advertising or journalism firms.
If Photography interests you, you can further choose to learn other design skills like photoshop for image editing. This will set you on the path to becoming a good photographer.
There are various categories that you can foray into such as travel photography, fashion photography, product photography, photojournalism, and so on.
Event Management
Event managers are in the business of creating, planning, and managing events for organizations. It requires good communication and coordination skills, all of which you will learn in the BAMMC course.
Filmmaking
Filmmaking is the process of creating films. It involves various complex stages such as story pitching, scriptwriting, casting, shooting, editing, and so on. You will need to be creative and have an overall understanding of the media industry to thrive in this field.
Radio Jockey, Podcaster, Voice Over Artist
If you have good communication skills, have a creative mindset, love talking, and have a good voice, this could be a field you might want to get into after completing your course.
Besides radio jockeying, you can also consider working for firms that create podcasts. The podcast industry is booming in India with a wide range of content in the form of multiple languages.
Voice-over artists are also in great demand, and if you possess the above skills, these 3 jobs are often complementary in nature.
Top Colleges to Pursue BA in Multimedia & Mass Communication in Mumbai
Since the BAMMC course is affiliated to Mumbai University, we have listed a few of the best mass communication colleges that offer this course.
1.) St. Andrews College – St. Andrews college is located in Bandra and is known for its huge campus, and extracurricular activities, and cultural events.
2.) St Pauls Institute of Communication Education for Women – SPICE for Women is a great place to pursue your BAMMC degree due to its excellent infrastructure, industry-level faculty of journalists, advertising professionals, and PR experts. Along with that, you get access to air-conditioned classrooms, multimedia labs, podcast station, and a lot of privileges that are only found in postgraduate colleges or institutes.
3.) Sophia College for Women – Established in 1940, the college offers undergraduate courses for female students. The college is affiliated with the University of Mumbai. Sophia College For Women received the autonomy status in July 2018 from the University Grants Commission.
4.) Jai Hind College – Jai Hind College is an autonomous body that came into existence in 1948. It is a Sindhi minority college
5.) Mithibai College – Mithibai College was founded in 1961 offers education in the fields of arts, science, and commerce.
This article was written by Odell Dias & Aakriti Priyadarshi