BAMMC Course: Full Form, Eligibility, Syllabus, Scope

by | Feb 6, 2023 | Blog

The BAMMC Course was introduced by the University of Mumbai after revamping the popular course Bachelor of Mass Media or BMM. In this article, we will break down what exactly is the BAMMC course, what is the eligibility,  what modules you will learn and how will this course benefit you in your career.

WHAT IS B.A.M.M.C ?

BAMMC full form is  Bachelor of Arts in Multimedia and Mass Communication. It is one of the most sought-after courses in Mass Media after you complete your 12th standard.

It is a 3-year degree course that teaches you various mediums of communication such as print media, television or broadcast media, radio and internet, however, it goes a step further and trains you in advertising & concepts of public relations as well.

In today’s scenario, media stands as an attractive career option to the Indian youth, and a degree in BAMMC offers a wide range of job opportunities to candidates. It teaches students all the technical skills required to be successful in the field of media. This course also trains you in other essential skills such as research, presentation as well as written and verbal communication skills.

Considering the wide range of job opportunities in the field of Journalism, Advertising, and Public Relations, premier institutes like St Paul Institute of Communication Education for Women are the top choice to pursue this degree due to their faculty, syllabus, and excellent infrastructure such as TV Studio, Podcast Station, Multimedia Lab, etc.

ELIGIBILITY CRITERIA

The Eligibility criteria vary from institute to institute but the general requirements are as follows:

  1. Applicants need to have cleared their 12thclass i.e. 10+2 level of education in any stream.
  2. You will also have to give an entrance test and a personal interview.
  3. The percentage required to apply for this course is a minimum of 50% aggregate marks.

The duration of this degree is 3 years, divided into 6 semesters.

Since the two focal points in this course are Advertising and Journalism, you will have to choose between either one of the two electives to specialize in during your 5th semester.

SYLLABUS

The subjects discussed in this article will be those offered by St Pauls Institute of Communication Education for Women, however, the curriculum is more or less similar in our mass media colleges as well.

The syllabus prescribed by the institute can further be subdivided into:

1) First Semester:

  1. Effective Communication Skills I
  2. Foundation course –I
  3. Visual communication
  4. Fundamentals of mass communication
  5. Current Affairs
  6. History of Media

2) Second Semester:

  1. Effective Communications Skills 2
  2. Foundation course –II
  3. Content Writing
  4. Introduction to Advertising
  5. Introduction to Journalism
  6. Media, Gender & Culture

3) Third Semester:

  1. Corporate Communication and Public Relations
  2. Media Studies
  3. Introduction to Photography
  4. Film Communication-I
  5. Computers and Multimedia-1
  6. Motion Graphics and Visual Effects –I

4) Fourth Semester:

  1. Motion Graphics and Visual Effects-II
  2. Writing and Editing for Media
  3. Media Laws and Ethics
  4. Mass Media Research
  5. Film Communication I
  6. Computer Multimedia II

5.) A – Fifth Semester – (Specialisation in Advertising)

  1. Copywriting
  2. Media Planning and Buying
  3. Consumer Behavior
  4. Advertising in Contemporary Society
  5. Advertising Design

OR

B  – Fifth Semester – (Specialisation in Journalism) (Total 6 papers, 18 credits)

  1.  Reporting
  2.  Investigative Journalism
  3.  Editing
  4.   Journalism and Public Opinion
  5. Feature and Opinion
  6.  Indian Regional Journalism

7.) Niche and Magazine Journalism-I

6.) A – Sixth Semester (Specialisation in Advertising)

  1. Financial Management for Marketing and Advertising2. Advertising Design
  2. The Principles and Practice of Direct Marketing
  3. Agency Management
  4. Advertising and Marketing Research
  5. Legal Environment and Advertising Ethics
  6. Contemporary Issues
  7. Digital media

OR

B – Sixth Semester (Specialisation in Journalism (Total 7 papers, 28 credits)

  1.  Press Laws and Ethics
  2. Internet and issues in the Global Media
  3.  Broadcast Journalism
  4. Niche Journalism-II
  5. News Media Management
  6. Contemporary Issues
  7. Digital Media

SCOPE & BENEFITS OF PURSUING A DEGREE IN MASS MEDIA

Unlike the complex streams of engineering and medical, one does not need to have a set formula to succeed in the field of mass communication. However, all that one needs is the passion, drive, and right skills to make it big as mass communication and media professional.

So now the next and the most important question is how can this degree benefit you?

If you aspire to get into the field of either journalism, advertising, or public relations, have good written and oral communication skills, and a creative mind, then this is the perfect course for you.

A bachelor of mass media course will constantly push you out of your comfort zone and will help you develop an exquisite hold over your communication skills.

Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity. It will guide you to broaden your prospects, have a conventional knowledge and a better understanding of the media industry.

This article was co-authored by Steffi Ebnett and Odell Dias

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