BAMMC Syllabus
The B.A in Multimedia and Mass Communication (BAMMC) syllabus formerly known as Bachelor of Mass Media (BMM) is divided into 6 semesters consisting of mass media subjects spanning from Journalism and Advertising to Public Relations and Event Management. During the three-year mass media degree course, students will follow a rigorous semester system, of in-class learning coupled and practical assignments.
First Year ( F.Y.B.A.M.M.C )
| Course code | Course Name |
| Evolution of Communication | |
| Fundamentals of Mass Communication | |
| Contemporary Affairs | |
| Psychology of Fashion | |
| Introduction to Marketing | |
| Visual Communication | |
| Introduction to Computers I | |
| Communication Skills in English – I | |
| Environmental Management and Sustainable Development – I | |
| Indian Knowledge System | |
| NSS |
| Course code | Course Name |
| Overview of Print Production | |
| Basics of Radio & T.V | |
| Introduction to New Media | |
| History of Media | |
| Leadership Management | |
| Brand Management | |
| Translation Skills | |
| Introduction to Computers II | |
| Hindi – Bhasha ki Aadhar | |
| Hindi – Bhasha ki Aadhar | |
| NSS |
Second Year (S.Y.B. A.M.M.C)
| Course code | Course Name |
| Electronic Media | |
| IKS in Communication and Media | |
| Film Communication – I (Practical) | |
| Introduction to Journalism | |
| Feature Writing | |
| Introduction to Advertising | |
| Basics of Copywriting | |
| Psychology of Motivation and Leadership/Fashion Forecasting | |
| Introduction to Photography | |
| Translation Skills | |
| Indian Theatre: Classical Roots and Contemporary Expressions | |
| Field Project (Practical) |
| Course code | Course Name |
| Mass Media Research | |
| Indian Legal Environment | |
| Film Communication – II (Practical) | |
| Reporting and Editing | |
| Globalisation and Advertising | |
| Introduction to Tourism Economics | |
| Writing and Editing for Media | |
| Introduction to Communication Skills II | |
| Community Engagement Project (Practical) | |
| Integrated Theatre Production |
Third Year ( T.Y.B.A.M.M.C )
ADVERTISING
| Course code | Course Name |
| BAMMC DRGA-501 | Copy Writing |
| BAMMC DRGA-502 | Advertising & Marketing Research |
| BAMMC EAGI 1501 | Globalization & International Advertising |
| BAMMC EASM 1505 | Social Media Marketing |
| BAMMC EACB 1507 | Consumer Behaviour |
| BAMMC EADF 1508 | Documentary & Ad Film Making |
| Course code | Course Name |
| BAMMC DRGA-601 | Digital Media |
| BAMMC DRGA-602 | Advertising Design |
| BAMMC EAAC 2601 | Advertising In Contemporary Society |
| BAMMC EABM 2602 | Brand Management |
| BAMMC EAEM 2607 | Entertainment & Media Marketing |
| BAMMC EATP 2608 | Television Program Production |
JOURNALISM
| Course code | Course Name |
| BAMMC DRG-501 | Reporting |
| BAMMC DRG-502 | Investigative Journalism |
| BAMMC EJFW 1B501 | Features and Writing For Social Justice |
| BAMMC EJMJ 1B505 | Mobile Journalism and New Media |
| BAMMC EJNM 1B506 | News Media Management |
| BAMMC EJJP 1B507 | Journalism and Public Opinion |
| Course code | Course Name |
| BAMMC DRG-601 | Digital Media |
| BAMMC DRG-602 | Newspaper And Magazine Design (Project) |
| BAMMC EJPT2B603 | Photo And Travel Journalism |
| BAMMC EJMJ 2B6504 | Magazine Journalism |
| BAMMC EJSJ 2B605 | Sports Journalism |
| BAMMC EJTJ 2B608 | Television Journalism |
Courses taught each semester are subject to change in the event of a change in the structure of the programme as instructed by the University of Mumbai.
(IMP: B.A.M.M. C was previously known as the Bachelor of Mass Media (B.M.M) degree programme)