Syllabus
The B.A in Multimedia and Mass Communication (BAMMC) syllabus formerly known as Bachelor of Mass Media (BMM) is divided into 6 semesters consisting of mass media subjects spanning from Journalism and Advertising to Public Relations and Event Management. During the three-year mass media degree course, students will follow a rigorous semester system, of in-class learning coupled and practical assignments.
First Year ( F.Y.B.A.M.M.C )
| Course code | Course Name |
| BAMMEC-101 | Effective communication –I |
| BAMMEC-102 | Foundation course –I |
| BAMMVC-103 | Visual communication |
| BAMMFMC-104 | Fundamentals of mass communication |
| BAMMCA-105 | Current Affairs |
| BAMMHM-106 | History of Media |
| Course code | Course Name |
| BAMMEC-201 | Effective communication –II |
| BAMMFC-202 | Foundation course –II |
| BAMMCW-203 | Content Writing |
| BAMMID-204 | Introduction to Advertising |
| BAMMIJ-205 | Introduction to Journalism |
| BAMMMGC-206 | Media, Gender & Culture |
Second Year (S.Y.B. A.M.M.C)
| Course code | Course Name |
| ELECTIVES | |
| BAMMC EM-3011 | Electronic Media-I |
| BAMMC TMC-3012 | Theatre and Mass Communication-I |
| BAMMC RPP-3013 | Radio Program Production-I |
| BAMMC MGV-3014 | Motion Graphics and Visual Effects –I |
| BAMMC CCPR-302 | Corporate Communication and Public Relations |
| BAMMC MS-303 | Media Studies |
| BAMMC IP-304 | Introduction to Photography |
| BAMMC FCO-305 | Film Communication-I |
| BAMMC CMM-306 | Computers and Multimedia-I |
| Course code | Course Name |
| ELECTIVES | |
| BAMMC EM-4011 | ELECTRONIC MEDIA-II |
| BAMMC TMC-4012 | Theatre and Mass Communication-II |
| BAMMC RPP-4013 | Radio Program Production-II |
| BAMMC MGV-4014 | Motion Graphics and Visual Effects-II |
| BAMMC WEM-402 | Writing and Editing for Media |
| BAMMC MLE-403 | Media Laws and Ethics |
| BAMMC MMR-404 | MASS MEDIA RESEARCH |
| BAMMC FCO-405 | Film Communication II |
| BAMMC CMM-406 | Computer Multimedia II |
Third Year (T.Y.B.A.M.M.C)
ADVERTISING
| Course code | Course Name |
| BAMMC DRGA-501 | Copy Writing |
| BAMMC DRGA-502 | Advertising & Marketing Research |
| ELECTIVES | Dse 1 A (Discipline Specific Electives)( Any Four Courses) |
| BAMMC EAGI 1501 | Globalization & International Advertising |
| BAMMC EABB 1502 | Brand Building |
| BAMMC EAAM 1503 | Agency Management |
| BAMMC EAAP 1504 | Account Planning & Advertising |
| BAMMC EASM 1505 | Social Media Marketing |
| BAMMC EADM 1506 | Direct Marketing & E-Commerce |
| BAMMC EACB 1507 | Consumer Behaviour |
| BAMMC EADF 1508 | Documentary & Ad Film Making |
| Course code | Course Name |
| BAMMC DRGA-601 | Digital Media |
| BAMMC DRGA-602 | Advertising Design |
| ELECTIVES | Dse 1 A (Discipline Specific Electives-)(Any Four Courses) |
| BAMMC EAAC 2601 | Advertising In Contemporary Society |
| BAMMC EABM 2602 | Brand Management |
| BAMMC EAMP 2603 | Media Planning & Buying |
| BAMMC EAAS 2604 | Advertising & Sales Promotion |
| BAMMC EARM 2605 | Rural Marketing & Advertising |
| BAMMC EARE 2606 | Retailing & Merchandising |
| BAMMC EAEM 2607 | Entertainment & Media Marketing |
| BAMMC EATP 2608 | Television Program Production |
JOURNALISM
| Course code | Course Name |
| BAMMC DRG-501 | Reporting |
| BAMMC DRG-502 | Investigative Journalism |
| ELECTIVES | DSE 1 B (Discipline Specific Electives) (Any Four Courses) |
| BAMMC EJFW 1B501 | Features and Writing For Social Justice |
| BAMMC EJWS 1B502 | Writing and Editing Skills |
| BAMMC EJGM 1B503 | Global Media and Conflict Resolution |
| BAMMC EJBF 1B504 | Business and Financial Journalism |
| BAMMC EJMJ 1B505 | Mobile Journalism and New Media |
| BAMMC EJNM 1B506 | News Media Management |
| BAMMC EJJP 1B507 | Journalism and Public Opinion |
| BAMMC EJML 1B508 | Media Laws and Ethics |
| Course code | Course Name |
| BAMMC DRG-601 | Digital Media |
| BAMMC DRG-602 | Newspaper And Magazine Design (Project) |
| ELECTIVES | Dse 2 B (Discipline Specific Electives) (Any Four Courses) |
| BAMMC EJCI 2B601 | Contemporary Issues |
| BAMMC EJLJ2B602 | Lifestyle Journalism |
| BAMMC EJPT2B603 | Photo And Travel Journalism |
| BAMMC EJMJ 2B6504 | Magazine Journalism |
| BAMMC EJSJ 2B605 | Sports Journalism |
| BAMMC EJCR 2B606 | Crime Reporting |
| BAMMC EJFNF 2B607 | Fake News And Fact Checking |
| BAMMC EJTJ 2B608 | Television Journalism |
IMPORTANT INFORMATION
- All students are responsible to the Principal and to the Asst. Director for their conduct in College.
- Lecture hours will be announced on the notice board at the beginning of the academic year.
- Students should take particular care to be punctual. They are advised to attend all lectures regularly. Students are required to carry with them daily their identity cards.
- Students applying for certificates, testimonials, etc. and those requiring the Principal's signature on any kind of document or application form should contact the Course Coordinator.
- In case of withdrawal or failure to attend College, the refund, if any, of the fee already paid will be in accordance with the rules laid down by the University of Mumbai.
- Parents and guardians are requested to keep themselves informed of their daughter's/ward's academic progress.
